Sandra Rea's Page

We live in a technology-based society. As authors, we tend to obsess about numbers that we THINK are important (i.e., Alexa rankings, website stats, Amazon rankings) to our success when in reality these numbers are only distractions. Let me explain.

Most tech data points are just that. They reflect data … not people. Can you really directly translate hits and page views to readers (they could be bots)? Is there anyone out there who can directly correlate an Amazon ranking to actual number of bo… Continue

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!!!!!! STOP !!!!!!!

Time for a Reality Check.

Do NOT fall for this tactic. If you think you are going to sign up for a seminar, plopping down hundreds of dollars to some guru who promises to get you on the shows of your dreams, so you can sell, sell, sell books, stop right now. This is not brain surgery, people. I'v… Continue

This will be brief, as I've written about this topic before. I just want you to understand very clearly that if you are spending time, effort, and money on traditional book promotion (i.e., signings, mailers, print ads, brochures and fliers), you may well be tossing your hard-earned cash out the window.

The explosion and fragmentation of mainstream media outlets have made it extremely difficult to capture the reader’s attention. Just like an arms race, the arsenal of traditional book promotiona… Continue

Now that the boys of summer are back in play, perhaps we can all gain a few simple insights from America's favorite pastime when thinking about how to generate book sales.

Sure, we'd all like to hit the ball out of the park when our book hits the streets, but rather than spend your promotional dollars on "home runs" you'll get more value for your money if you strive for base hits and make your way around the diamond to home plate (book sales).

Here's the formula:

First base -- Build a core au… Continue

This one will be short. I have a question for you, Author. You are actively involved in promotions for your book, but are you promoting yourself when you really should be promoting your story?

Sure readers want to know a bit about you, that's true, like in a biographical piece telling them about how you got into writing and why you continue, what your next works might be, what you're working on now. But what they really want to know is whether your story is the type of book they could sit with… Continue